意大利国家旅游局2020中国线上路演圆满收官

　　On Jun 22, business negotiation, part of China Virtual Workshop 2020, was completed with success, meaning the formal conclusion of this over 2-month virtual workshop.

　　1月22日，意大利国家旅游局2020中国线上路演商务洽谈环节成功落幕，意味着跨越两个多月的线上路演活动正式圆满收官。

　　The annual ENIT China Workshop was hosted in a virtual way. In the spirit of responsible traveling, EBIT applied new platforms to connect representatives from 50 outstanding Italian tourism institutes including regional tourist board, tourist attractions, hotels, and DMCs. Over 170 Chinese tourism partners were present in the virtual workshop. By promoting interactions through means like online recommendations, webinars, one-to-one talks, ENIT intends to deepen bilateral cooperation and exchanges on tourism in full preparation for the recovery of outbound tourism. It is reported that the online exhibition will be open through Feb 16, 2021. Welcome tourism partners and media friends to visit the exhibition.

　　意大利国家旅游局一年一度的中国路演活动，2020年选择以线上数字化形式举办，秉承“负责任的旅行”理念，利用新的技术平台，将50余家意大利优质旅游资源代表，包含大区、景点、酒店、地接社等，与超过170家中国旅业伙伴重新链接，齐聚线上。通过线上推介、研讨会、一对一洽谈等形式，促进中意旅业的交流合作，并为未来出境游的恢复做好准备。据悉，此次活动的线上展厅将持续开放至2021年2月16日，欢迎各方旅业及媒体朋友们前来观展。

　　

　　Review on ENIT China Virtual Workshop 2020

　　意大利国家旅游局2020中国线上路演精彩回顾

　　ENIT China Virtual Workshop 2020 kicked off on Nov 17, and ENIT marketing director Maria Elena Rossi made the opening address at 4 p.m on Dec 11.

　　意大利国家旅游局2020中国线上路演于北京时间2020年11月17日拉开帷幕，并于北京时间2020年12月11日16:00举办开幕致辞，意大利国家旅游局市场推广总监MS. Maria Elena Rossi远从意大利送来问候。

　　MS. Rossi said: “ China is one of the largest and crucial tourism markets for Italy, and it is responsible for and capable of rebooting tourism. Meanwhile, the year 2022 marks the culture and tourism year between Italy and China, which is scheduled to be prepared through 2021. I hope partners will show great support for this event. The successful delivery of this virtual workshop is undoubtedly a good start for restoring the travelling between Italy and China and promoting two-side interactions.

　　MS. Rossi表示：“中国作为意大利全球最大、最重要的旅游市场之一，我们有责任也有信心推动旅游业的安全重启。同时，2022年将迎来中意文化和旅游年，这一盛大的活动将于2021年进入筹备期，希望能够得到各界同仁们的大力支持。本次线上路演活动的成功举办无疑是一个良好的开端，对中意两国之间旅游的重启，以及两国旅业间的交流都起到重要作用。”

　　

　　Pic: MS. Maria Elena Rossi is delivering her opening address

　　图：意大利国家旅游局市场推广总监MS. Maria Elena Rossi开幕致辞

　　This virtual workshop covers two rounds virtual negotiation beyond time and space, and provides a bridge for two-side tourism partners to exchange their views and deepen cooperation. The first round was held from Dec 14 to 18, and the second from Jan 18 to 22, 2021. More than 220 Chinese and Italian representatives showed up and warped up over 1900 negotiations.

　　本次线上路演共设置两轮线上洽谈环节，打破了时间和空间的局限，为中意两国旅业合作伙伴架起沟通的桥梁，切实帮助两国合作伙伴实时互通。第一轮洽谈于2020年12月14日至12月18日举行，第二轮于2021年1月18日至1月22日举行，超过220余名中意旅业在云端相聚，达成商务洽谈1900余场。

　　

　　Pic: Chinese and Italian tourism partners meet in the virtual workshop

　　图：中意旅业伙伴通过线上会议方式云端相聚

　　Promising Future of Chinese and Italian Tourism

　　中意旅游未来可期

　　Italy and China share many experiences. We both have many UNESCO listed world heritages and will host for winter Olympics. These common experiences will be a boon to tourism recovery. Italy draws global tourists for its culture, art, natural sites, food and wine. According to relevant data, the trips made by Chinese to Italy are on the rise annually, making Italy one of the most desired European destinations for Chinese. In 2019, Chinese made over 6 million trips to Italy.

　　意大利与中国有很多相似之处，两国都有众多被联合国教科文组织收录的世界遗产，也都将举办冬季奥运会，这对于维护两国的友好关系，以及拉动旅游行业的重启都有非常积极的影响。意大利的文化艺术、自然景观、美食美酒，都吸引着全球游客，一直是备受旅游者青睐的旅游目的地。据往年数据显示，中国赴意大利旅游的游客数量逐年增长，意大利成为最受中国游客欢迎的欧洲国家之一。2019年，中国赴意旅游人数已突破了600万人次。

　　The pandemic dealt a heavy blow to global tourism. This virtual workshop makes a breakthrough by applying the digital form, and thus brings hope for tourism partners in time of separation. When global tourism is restored and revived, the travelling and cultural exchanges between China and Italy will step into a new level.

　　疫情之下，全球的旅业深受重创，本次线上路演是一次全新数字化突破，使我们暂时的分隔迎来新的希冀，相信国际旅行恢复时，中意间旅游、文化交流将迎来更温暖的春天。

　　About Italian Government Tourist Board

　　The Italian National Tourist Board has been founded in 1919 as ENIT(Ente Nazionale Italiano per il Turismo).Today ,the Board has changed due to a deep internal reorganization, which has been completed in 2016.This new business structure allows resource optimization, the increase of efficiency in terms of expenditure and performance, and the growth of the promotional action’s efficacy. ENIT works for Italy to promote the Country all over the world. The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnership with embassies, Italian culture institutes abroad, the Italian Trade Agency, Chambers of commerce, trade unions and the Regions.

　　关于意大利国家旅游局（ Italian Government Tourist Board）

　　意大利国家旅游局（意大利文简称 ENIT) 是意大利政府辖下负责意大利国家形象宣传、旅游资源推广的专门机构，成立于1919年，总部位于罗马。致力于全球范围内的意大利旅游资源推广。经2016年完成整体内部结构调整。

　　意大利国家旅游局中国代表处负责中国市场的展会组织，各地区和主题的旅游资源推介会，更好地了解中国游客需求，促进旅业各界之间的合作与联系，实现高效的目的地推广目标。并通过社交网络交流（比如微博、微信和 Newsletter简讯），发布风土人情介绍及相关资讯。

　　与意大利驻华系统紧密联系，积极开展各项与意大利驻华大使馆及领馆，文化处，意大利对外贸易委员会，意大利驻华商会，商贸联盟及大区等的在华合作活动。

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