新年寄语｜让春的气息在310万平方公里的西北大地上永驻

　　让春的气息在310万平方公里的西北大地上永驻

　　——2023新年寄语

　　Let the breath of spring stay forever in 3.1 million square kilometers of northwest China

　　——2023 New Year wishes

　　疫去春将来，人们对春的眷恋和企盼胜过以往。这均是因为在过去的三年中，春的气息、春的人潮、春的心情、春一样的旅游发展大势，似乎离我们很远、很久！

　　Spring is just around the corner, and people are more attached to and eager for spring than ever before.? This is because in the past three years, the breath of spring, spring crowds, spring mood, spring like the trend of tourism development, seems to be far away from us, for a long time!

　　2020-2022年间，疫情让人类感受到了前所未有的脆弱，也让人们的生活遭受了重创。远行的通道关闭、近游的脚步禁足，以人为本的旅游业失去了人的本源，生生不息的旅游业态丢失了人间烟火。可贵的是在漫长的寒冬中文化和旅游人始终不忘使命、砥砺前行，用心中火热的激情竭力点亮市场、创造精彩，在众志成城、纾困助企、奋力自救中抱团取暖，守望春天。这一切终于在2022年末因防控调整而破局，并随年度终结而迎来曙光。

　　Between 2020 and 2022, the pandemic will make people more vulnerable than ever before and devastate their lives.? The long distance travel channel is closed, the footsteps of the near tour is grounded, the people-oriented tourism lost the source of people, the endless tourism form lost the human fireworks.? What is valuable is that in the long winter, culture and tourism people always keep their mission in mind and strive to move forward.? They try their best to light up the market and create wonderful things with their fervent passion.? They stay together to keep warm and watch the spring when they are united as one, helping enterprises and struggling to save themselves.? All this was finally broken at the end of 2022 due to the adjustment of the prevention and control policy, and the light came out with the end of the year.

　　2023年对于所有单位和个人而言，需要做的事很多，必须有一个漫长的心理准备，而对于逐渐初愈的旅游业来讲，将更是任重而道远，我们必须在满怀希望、翘首以盼中实现涅槃重生。

　　For all units and individuals in 2023, there is a lot to do, and there must be a long psychological preparation. For the tourism industry, which is recovering gradually, there will be a long way to go. We must realize the rebirth in the hope and anticipation.

　　上下同欲者胜，同舟共济者赢。新的一年，西北旅游协作区将继续秉承资源、市场共享，线路、宣传联动原则，协同一致办好“丝绸之路?神奇西北——2023旅游消费促进年”系列活动，彰显年度“拓”字热词，在区域联动、市场互动、品牌共建、协同发展方面开拓创新，努力营造春天、守护春天的一切美好，携手让春的气息在310万平方公里的西北大地上永驻！

　　In the New Year, the Northwest Tourism Cooperation Area will continue to adhere to the principles of resource, market sharing, route and publicity linkage, jointly hold a series of activities of "Silk Road ? Magical Northwest -- 2023 Year of Tourism Consumption Promotion", highlight the annual "tuo" hot word, and explore and innovate in regional linkage, market interaction,brand construction and collaborative development. Work hard to create spring, protect all the beauty of spring, let the breath of spring in 3.1 million square kilometers of northwest China forever!

　　值此2023新年到来之际，西北旅游协作区祝全国人民、西北各地城乡居民、身处天南地北的西北籍人士、国内国外关注支持西北文化旅游发展的各界人士、西北地区所有文化旅游从业者及其家人新年快乐、家庭幸福、身体健康、万事如意！

　　On the occasion of the arrival of 2023 New Year, China Northwest Tourism Cooperation Region wishes the people all over the country, urban and rural residents in Northwest China, people living in northwest China, people from all walks of life who pay attention to and support the development of Northwest cultural tourism at home and abroad, all cultural tourism practitioners in Northwest China and their families a happy New Year, family happiness, good health and all the best!

　　中国西北旅游协作区秘书处

　　Secretariat of Northwest China

　　Tourism Cooperation Region

　　2022年12月30日

　　December 30, 2022

　　西北旅游

　　编辑｜朱惠玲

　　投稿热线：029-85265738

　　投稿邮箱：xbly029@126.com

　　

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